In the Fall of 2009, the first Cristo Rey Jesuit Student Council wrote a proclamation stating that the school mascot would be a Lion and listed their reasons for deciding so. The Lion was shortly thereafter named "Ledo" in remembrance of famous Jesuit Wlodimir Ledochowski, SJ (October 7, 1866 - December 13, 1942), who was the 26th Superior-General of the Society of Jesus.
In the Summer of 2011, students met with marketing firm BrandExtract in a focus group dedicated to deciphering how the students envisioned the mascot to look. They explained that the Lion must portray the characteristics of courage, love, heart and honor.
Last January, BrandExtract presented two versions of the school mascot, and the students were able to vote on the images that they felt best represented the student body. With overwhelming support for one particular version, the mascot was chosen. It was announced by student body president Nghia Tran and Fr. Martinez and displayed on all campus TV screens on January 13th.
And so, the image of Ledo the Lion was born. Go Lions!
Cristo Rey Jesuit is extremely grateful for the continued efforts of Will Cunningham and his team at BrandExtract. The Cristo Rey Jesuit brand is continuously growing thanks to their amazing work and guidance.
After weeks of cancelled games due to weather conditions, the Lions finally took the field on February 21st in the first-ever Cristo Rey Jesuit home baseball game.
The honorary first pitch was thrown by Fr. TJ Martinez, SJ, who was thrilled to have added another varsity sport to the Cristo Rey Jesuit athletic roster – a true sign of a growing school!
The Lions fought hard, ultimately losing to Pine Christian Academy. Their team spirit and passion for the game was evident – and they sure did look great in their new uniforms! We look forward to a wonderful
Please click here for the Lions’ game schedule. We love to have a cheer section! Go Lions!
Cristo Rey Jesuit has been awarded Marketer of the Year by the Houston Chapter of the American Association in the category of Education! The Awards Banquet will be held Monday, March 12th.
We also want to congratulate one of our Corporate Work-Study Sponsors: Sirius Solutions for winning the category of Services: Business-to-Business/Professional. Job well done!
Click here to view the other 33 category winners
As the "Education Revolution" grows, Cristo Rey Jesuit is noted again as a great alternative for those students seeking a promising future. This week, USA Today touted Cristo Rey Jesuit's unique education model. "With more of these programs in public schools, more students could leave high school with a diploma and work skills in needed fields..."
The Cristo Rey Jesuit community celebrated in pop art fashion at the "Halls of Thunder" President's Celebration on January 20th. The comic themed soiree, held on campus, highlighted recent renovations to the building and our incredible technology partnership with Data Projections which sponsors the school with all of our state of the art interactive learning technology.
Shelby Hodge, THE Houston social columnist, spread the news of this rocking party!
Fun, interactive activities generated thunderous energy, including charades by videoconferencing, science experiments on a SMART board and a paint-by-numbers life-size superhero.
Sliders and fries (Fr. Martinez's favorite meal!), along with "Reef Lemonade" and "Milkshake No Minors" were generously provided by award winning chefs Bryan Caswell and Bill Floyd of El Real, Little Bigs, Reef, and Stella Sola restaurants.
In his usual "energizer bunny" manner, Father Martinez gave a rousing speech thanking donors for their incredible support in making the school what it is today –a fully functioning college prep high school for low-income students with close to 300 students in attendance in just its third year.
"All of you here tonight have ignited a Cristo Rey Jesuit revolution, reimagining the future for all of our incredible students, and in turn, changing the future of our great city," said Fr. Martinez.
Fr. Martinez brought junior student Andres Salgado on stage to further thank guests, introducing him as Cristo Rey Jesuit's first potential National Hispanic Merit Scholar.
See below for a video about Cristo Rey Jesuit shown at the event, and a gallery of photos from this exciting night.
Photos courtesy of Beejay's Photograpy, Jenny Antill, and Brandice Pierre
Cristo Rey Jesuit founding President Fr. TJ Martinez, SJ has been busy around town promoting the school’s innovative and alternative education model.
On Wednesday, January 25th, he attended Children at Risk’s 6th Annual Children’s Summit on “New Messaging, New Media for a New Generation” at United Way of Greater Houston, participating on a Latino Children’s Panel about “Reaching the New Majority.” Fr. Martinez shared with public officials, community leaders and local and national experts how Cristo Rey Jesuit has successfully reached out to the Latino community as a great, affordable education option.
“Our experiences have taught us that marketing to our Latino population differs from our other populations,” said Martinez.
He described how Latinos respond primarily to a relational over information approach to marketing: “That is to say, we first had to earn their trust by allowing them to get to know us prior to telling them about our innovating program.”
Second, Fr. Martinez said that the oral word has a more powerful impact that the written word when it comes to explaining what the school is doing.
“Rather than wait for our Latino families to come to us, as some schools do, we realized we needed to go to them,” said Martinez. “We hit the streets, knocked on doors and reach out to as many people as possible. We run Cristo Rey Jesuit less as an educational institution and more like a grassroots campaign –and it is working!”